Real estate CRM for US and UK agents: local prices, portals and unlimited leads
A CRM for US or UK agents should work in your currency, know your property types and address format, handle +1 or +44 numbers for calls and WhatsApp, and bring leads from ads and portals into one list with a dated next step for each. It should not charge you by the record. CityNest works this way when a firm chooses United States or United Kingdom at sign-up, with unlimited leads, inventory and follow-ups on every plan.
What to record for every US listing
- Price in dollars. A sale price such as $485K, or a monthly rent.
- Type and bedrooms. Single family home, condo, townhouse, multi-family, manufactured home or land; studio, 1 Bed, 2 Bed and so on.
- Neighborhood, street address and ZIP code. Then the unit or apartment number where there is one.
- Living area and lot size, in square feet.
- Status. New construction, resale or under construction, with the expected completion date.
What to record for every UK listing
- Price in pounds. An asking price such as £425K, or a monthly rent on a property to let.
- Type and bedrooms. Detached, semi-detached or terraced house, flat, bungalow, maisonette or building plot.
- Area, street and postcode. Then the flat or unit number where there is one.
- Tenure. Freehold or leasehold, recorded on the listing.
- Status. New build, resale or off-plan, with the expected completion date.
Portals and ads in one list
Enquiries land in different places: portal dashboards, email, WhatsApp and Facebook lead forms. A CRM should bring them into one list, each tagged with where it came from, so you can see which source actually produces business.
In CityNest, Gmail capture, a small script you run in your own Gmail, adds the enquiry emails that Zillow, Realtor.com, Redfin, Rightmove, Zoopla and OnTheMarket send you. Those portals, Google Ads lead forms and your own website can also deliver to a private CityNest link where they support lead forwarding. Everything else is quick to add: by hand, from phone contacts, from a spreadsheet, or from a photo of a business card.
Follow-ups: one owner, one dated next step
The rules are the same in every market. Each lead has one owner and one dated next action, reminders keep going until someone acts, and every call is on the record so anyone can pick up the history.
Why unlimited matters
Agents build value over years of past enquiries. A CRM that charges by the contact or the listing gives you a reason to delete the people most likely to come back. CityNest is priced per person on your team, with unlimited leads, unlimited inventory and unlimited follow-ups on every plan.
How CityNest works for US and UK firms
When you create your firm, choose United States or United Kingdom. From then on the whole firm works in those terms:
- Prices in dollars or pounds, with budget filters in matching bands and rents shown monthly
- Local property types, and addresses by neighborhood and ZIP code or area and postcode
- +1 or +44 numbers for one-tap calls and WhatsApp
- Property posters and videos built from the same details
It runs in any browser, on a laptop or a phone, and each firm's leads and listings stay private to that firm.
Frequently asked questions
Can I use CityNest if my brokerage is in the US or the UK?
Yes. Choose United States or United Kingdom when you create your firm. Prices, property types, addresses, phone numbers and lead sources then follow that market for the whole firm.
Does CityNest limit how many leads or listings I can keep?
No. Every plan includes unlimited leads, unlimited inventory and unlimited follow-ups. You pay per person on your team.
Can CityNest capture leads from Zillow or Rightmove?
Gmail capture adds the enquiry emails those portals send you. Direct delivery to a private CityNest link works where the portal supports lead forwarding.